The aesthetic treatments that men do are not very different from the ladies. And it all comes down to the fact that men prefer those treatments with almost no recovery time. Treatments like Thermage, Ultherapy, Botox and fillers. What gave rise to the era of male aesthetics is really the technologies with no recovery time.
In the past, cosmetic surgery used to be associated with bruises and bandages; extended recovery time and exaggerated features post-surgery. Men absolutely hate having such procedures done. For one they cannot apply make-up to conceal any bruises, and secondly men hate taking time off work for such vanity-associated reasons.
With the newer methods and technologies, doctors are now getting reasonably good results with no recovery time at all. Hence more men are keener to do such procedures. Not only are they keener to do such procedures, they are also more keen to talk about their experiences with they spouses or their male buddies. This really re-defines aesthetic treatments for men, aka males aesthetics.
In fact, we have found that the “power of control” over one’s appearance that aesthetic treatments offer, goes down very well with the highly-driven male-corporate climbers’ psyche. Looking sharp is as much a prized commodity as being sharp-witted and sharp-minded. You have to to admit it. Not only do they embrace aesthetic treatments, they will often travel the world looking for the latest technologies and the most skillful doctors.
And these highly driven, very successful individuals, usually have no qualms talking about “having work done” so long as the aesthetic treatments do not leave them with any recovery time. And as long as they do not have to put on makeup to conceal bruises, they would be most happy to share their experience about how they keep young and competitive.
That is in essence what male aesthetics has become – the “power of control” in our ever changing and highly competitive world.