The Liquid Facelift – Explained

Juvederm's Voluma is used in The Liquid Facelift
Juvederm’s Voluma is used in The Liquid Facelift. Their new ad copy (above) uses a volume control to show the ease of plumping up one’s face.

While skin fillers are not exactly new, they remain “hot” because of new techniques and approaches to their use. Instead of treating a face from a 2-dimensional perspective, we now approach it from a 3-dimensional perspective. In the past, if you wanted to erase a line on the face, you’d inject a filler into it. But the line (the fold) was there because the face has shrunk with age and skin is draping loosely. Therefore when we restore volume to the face, we allow the skin to drape better again and the line gets stretched out. Without even injecting into them, lines and folds get stretched out and reduce in appearance.

Restoring volume needs a high level of “artistry” in order to appreciate the face in 3-dimension way, and a “skill” to sculpt and augment the face in order to lift sagging skin. The use of fillers in this way is called The Liquid Facelift. The filler that I use for this procedure is Voluma. Although I would be quite happy to use Restylane SubQ, I use mainly Voluma because I am afterall the trainer for Voluma. Both Voluma and Restylane subQ are hyaluronic-acid fillers, which are designed to be placed beyond the skin and muscles, into the fat pads of the face.

More than just lifting the face, Voluma can be used to restore harmony and balance to one’s facial features. People with round faces can be made to look more chiseled by placing the Voluma in the nose, chin and cheeks. People with flat features can have their noses and mid-cheeks filled to create more harmony and balance between the upper, middle and lower thirds of the face.